Archives par catégorie: BEST PRACTICES

Using Instagram For Business

Let’s make something clear: This is not another generic advice post for marketing your products on Instagram. No, this is something much more powerful. This is a guide to using Instagram for business by maximizing the platform Instagram created specifically for that purpose. Their analytics and ads platform. In this guide, you’ll learn the advantages […]

Digital Marketing for Hotels – How to Drive Sales and Engagement With User Generated Content

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Digital Marketing for Hotels – How to Drive Sales and Engagement With User Generated Content If you’re trying to get more people to stay at your hotel, you need a strong strategy focused on digital marketing for hotels. That means you can’t just throw a website together, update your social networks once a week, and […]

Integrate Your Channel Manager with Your Booking Engine to Streamline Your Guest Booking Experience

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By integrating your channel manager with an Internet Booking Engine (IBE), you open the possibility of generating commission-free direct bookings. With a booking engine, flexibility and seamlessness are key: Most hotel booking sites suffer from an abysmal 2% (!!) conversion rate, meaning that for every 100 people who visit the site, fewer than 2 will […]